Have you heard that Newspapers are dying? But, news is thriving, isn't it?
Today, the internet is able to deliver information far faster than any newspaper. Has this form of print media lost its appeal? Has newspaper content simply moved over to the web?
Will the obituary of the print newspaper soon be written, as more and more young readers flee to the web and other media forms for news and entertainment?
For now, newspapers are a profitable business. But pressure from investors to preserve profit margins is leading more publishers to cut jobs which only fuels the perception that newspapers are on their way out.
In all honesty, the decline of the newspaper started more than 80 years ago, when radio came on the scene. In fact, the emergence of every new media technology—the car radio, television, the portable radio, FM, cable, the VCR, the Internet, the cell phone, satellite radio and TV, the podcast, etc. ad infinitum has delivered another blow to newspapers.
Hasn't it?
What will save the newspaper from death? Or, will newspapers someday simply no longer exist as we know them today. Some individuals are risking billions of dollars by investing in this seemingly “dying medium”. What do they see?
Certainly, the decline of newspapers does not equate to the decline of journalism. Our appetite for news has become insatiable.
And, the best newspapers are planning—and experiencing—rebirths.
Unless you've had your head in the sand for the past few months, you know what's black, white and "red" all over. It's the recently launched branding campaign for Virginia's largest-circulation newspaper, the Virginian-Pilot. The campaign is a stark shift from past campaigns. According to sources in the know, there has not been another campaign like this in the newspaper industry.
"Every day. The potential for change. The insight to know how. It's in your hands." The campaign essentially coaxes and provokes readership and includes a viral, social networking element as well. Check out http://www.pilotinyourhands.com/.
Come to HRAMA’s Event on:
Thursday, January 10, 2008 to learn what has happened, is happening and may happen to the newspaper as we know it.
Don't miss this exciting opportunity to power up your advertising and network with the Hampton Roads marketing community!
MEMBERS: $25
NON-MEMBERS: $35
STUDENTS: $20
DAY OF THE EVENT: $40
Today, the internet is able to deliver information far faster than any newspaper. Has this form of print media lost its appeal? Has newspaper content simply moved over to the web?
Will the obituary of the print newspaper soon be written, as more and more young readers flee to the web and other media forms for news and entertainment?
For now, newspapers are a profitable business. But pressure from investors to preserve profit margins is leading more publishers to cut jobs which only fuels the perception that newspapers are on their way out.
In all honesty, the decline of the newspaper started more than 80 years ago, when radio came on the scene. In fact, the emergence of every new media technology—the car radio, television, the portable radio, FM, cable, the VCR, the Internet, the cell phone, satellite radio and TV, the podcast, etc. ad infinitum has delivered another blow to newspapers.
Hasn't it?
What will save the newspaper from death? Or, will newspapers someday simply no longer exist as we know them today. Some individuals are risking billions of dollars by investing in this seemingly “dying medium”. What do they see?
Certainly, the decline of newspapers does not equate to the decline of journalism. Our appetite for news has become insatiable.
And, the best newspapers are planning—and experiencing—rebirths.
Unless you've had your head in the sand for the past few months, you know what's black, white and "red" all over. It's the recently launched branding campaign for Virginia's largest-circulation newspaper, the Virginian-Pilot. The campaign is a stark shift from past campaigns. According to sources in the know, there has not been another campaign like this in the newspaper industry.
"Every day. The potential for change. The insight to know how. It's in your hands." The campaign essentially coaxes and provokes readership and includes a viral, social networking element as well. Check out http://www.pilotinyourhands.com/.
Come to HRAMA’s Event on:
Thursday, January 10, 2008 to learn what has happened, is happening and may happen to the newspaper as we know it.
Don't miss this exciting opportunity to power up your advertising and network with the Hampton Roads marketing community!
MEMBERS: $25
NON-MEMBERS: $35
STUDENTS: $20
DAY OF THE EVENT: $40
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