NEWS RELEASE: The SUPER **** of Advertising

CONTACT:

Elaine Kennedy
Hampton Roads Chapter
American Marketing Association
Vice President Public Relations
757-589-9446
elaine@rechargemarketing.com

Virginia Beach, VA, For Immediate Release

The SUPER **** of Advertising
Hampton Roads AMA gives a high tech critique of Super **** ads.

On February 12, 2008, in homage to Super **** XLII, a “Who’s Who” panel of marketing experts will join Hampton Roads American Marketing Association (HRAMA) luncheon guests in a high tech critique of the Super **** power-ads. During the biggest football game of the year, companies spend millions of dollars on TV commercials to get your attention. Who did it right? Who got it wrong? Attendees to the luncheon will make the call!

Local research firm, Clarity oms, will provide attendees with hand-held electronic voting devices for a real-time, entertaining and automated approach to quickly tabulating results for all to see. To use, the respondents instantly score each Super **** XLII advertisement by pressing the appropriate key on wireless keypads. The charts and graphic results are then instantly projected – play by play.

WTKR and ODU news and sports reporter Ted Alexander will facilitate a spirited discussion based on audience and panel responses to the questions that are designed to gauge the effectiveness of the advertising. Expert panelists are:

Doug Burdett - President, Artillery Marketing

Elaine Kennedy - President, Recharge Marketing

Jerome “Jerry” Davis – President, Davis & Company

Robert Sanders - Director of Brand Development, The Meridian Group

It’s not only a good time, guests come away with a better understanding of what makes good television creative and mistakes to avoid, all thanks to high-tech voting and the panel of advertising experts.

WHEN:
Tuesday, February 12, 2008
11:30 AM - 1:00 PM

WHERE:
Town Point Club
World Trade Center
101 W. Main Street Suite 300,
Norfolk, VA 23510

FREE PARKING for attendees in Main Street Parking Garage.

COST:
Members: $25
Non Members: $35
Students: $20
Day of the event: $40

REGISTER: http://www.hrama.org/ by Thursday February 7, 2008



ABOUT HRAMA:

Hampton Roads AMA is the oldest and largest professional association of marketers and the key supporter of the marketing community in Southeastern Virginia and Northern North Carolina.

The Hampton Roads Chapter is part of a respected international society of 38,000 members. The American Marketing Association is the only professional marketing organization to focus on the practice and teaching of marketing. Effective marketing requires the understanding and integration of all disciplines from research to advertising and communications to web marketing.


American Marketing Association • Hampton Roads Chapter
P.O. Box 62662 • Virginia Beach, VA 23462
To learn more, visit us online at http://www.hrama.org/